“Design is thinking made visual.” ~Saul Bass, American Graphic Designer and Oscar-winning filmmaker
Visual content is extremely powerful. For instance, the human brain can process an image in 13 milliseconds – that’s 60,000 times faster than processing text alone!
It is now more important than ever to use engaging visuals to tell stories that tug at your audience’s heartstrings.
But how should you go about creating captivating visuals? Below is a list of simple and valuable tips to help you start creating engaging visual content.
Visual Content Creation Tips
1. Be Consistent
Consistency is key. Use the same branding across all platforms to increase recognition, familiarity, and trust with your audience. Brand consistency is the root of your identity and encompasses your messaging, design, logo, color palette, and font style, to name a few. Create a brand style guide to help you stay consistent when designing visual content.
2. Be Clear
Quality trumps quantity. The purpose of visual content is to make information easier to understand. Therefore, invest time when creating each visual so it is clear, intuitive, and consistent with your brand. Make every piece of content purposeful.
3. Be Original
Show your creativity by being original. Visuals are a great way to tell your unique story and personality. Again, be consistent and clear across all your original content so that it is recognizable. Authenticity is crucial, so let your uniqueness shine through.
4. Be Resourceful
While stock photos may be convenient and free, they are not as personal. Creating original and consistent content will help you tell your distinctive story and connect with your audience. Therefore, instead of using stock visuals, take your own photos, create visuals with design software, or ask for user-generated images from your audience.
Advice from Design Experts
Visme curated 42 expert tips for creating stand-out visual content. Below is a snapshot of some excellent advice that stood out to me.
“Whether it solves a problem, answers a question, or inspires thought, make sure that your visual content is always created with a purpose."
~ Martin Jones, Sr. Marketing Manager at Cox Communications
"Effective visual content starts with understanding your audience, their problems, wants and desires."
~ Steve Cartwright, Digital Business Growth Expert
"Visual content that works most effectively never feels corporate, inauthentic, or like it's a stock visual."
~ Rand Fishkin, Moz Founder
“The key here is to make your visual content have a unique style – WITHOUT losing substance.”
~ Colleen Jones, CEO of Content Science
“If it doesn’t move you, it’s not going to move anyone else. Keep at it till it does.”
~ Glen Gilmore, Strategic Consultant in Digital Marketing
Key Point: Be consistent, clear, original, and resourceful when creating visual content that tells your unique story.
Want more tips on how to create visual content? Let us know in the comments.
Thank you for reading!
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