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  • Writer's pictureReilly Moss

Why is choosing the right font important in design?

When creating designs that incorporate textual elements, it is extremely important to consider different fonts as they can impact the overall look and feel of a design. But how do you go about choosing a font when there are so many typefaces available?

While it may seem like an overwhelming task, there are numerous resources to help you select the perfect font that conveys your desired tone or message, enhances the readability of the text, and makes your design more visually appealing.


Firstly, what are the most common font types and why are they important?


Types of Fonts


1. Serif


Serif fonts have small lines or flourishes at the end of each letter. They are often seen as traditional and professional, making them a popular choice for print materials like books, newspapers, and academic papers where readability is important.


2. Sans-Serif


Sans-Serif fonts do not have the small lines at the end of each letter – these are the fonts without the “feet!” They are often seen as more modern and cleaner, making them a popular choice for digital designs like websites and mobile apps. They also work well in large headlines and logos.


3. Script


Script fonts mimic the look of cursive handwriting. They are often used for invitations, greeting cards, and other designs where a more elegant or personal touch is needed.


4. Display


Display fonts are bold, decorative, and attention-grabbing, often used for headlines or titles. They come in a wide range of styles and can add both personality and flair to a design.

Secondly, what are some resources to help you select the right font? Below are tools that make it easy to compare different fonts, saving you a lot of time and effort in finding something that fits your style and needs.


Font Selection Resources


Google Fonts


Google Fonts is a free library of open-source fonts that you can use for any project, personal or commercial. With over 1000 fonts to choose from, you’re sure to find something that fits your unique style. The best part is that Google Fonts makes it easy to preview and compare different fonts on your screen, so you can see how they look in different sizes and styles.

Adobe Fonts


Another great resource is Adobe Fonts. While Adobe Fonts requires a paid subscription to use, it offers access to a much wider range of high-quality fonts. One of my favorite features of Adobe Fonts is the ability to sync fonts to your computer or web project, which makes it easy to maintain consistency across multiple designs. Adobe Fonts also offers a range of advanced features, such as variable fonts, which allow you to adjust the weight, width, and other attributes of a font to create a customized look.

Font Squirrel


If you’re looking for something more specific, you might want to try out Font Squirrel. This site offers a curated selection of free fonts that have been hand-selected for quality and style. You can search for fonts by categories, such as serif or sans-serif, or by tags like “retro” or “script.” Font Squirrel also offers a range of font-related tools, such as a font identifier and a font generator that can create web-ready font files.

Font Brief


An additional free tool that I like to use is Font Brief. This site makes it super easy to find the perfect font with its customizable search tool. All you have to do is fill out a scale of personality traits that you would like the font to convey, such as neutral vs. expressive, elegant vs. rugged, and serious vs. friendly. Once you have selected the characteristics, Font Brief will provide you with multiple fonts that match that personality.

Behance


Lastly, if you’re looking for inspiration, you can’t go wrong with Behance. Behance is a community of designers and artists who showcase their work and share their creative process. You can browse through thousands of design projects, including typography-focused pieces that display how fonts can be used in different ways. You can also follow your favorite designers and save projects for later reference.

Key Point: Font selection is critical to any design project, so don’t be afraid to explore new fonts and experiment with different styles – you never know what you might come up with!


What are some of your favorite fonts to work with? Please let us know in the comments.


Thank you for reading!

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Hello! I'm Reilly. This is my space to learn and explore storytelling through design. 
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